Great Western Flooring started as a tile flooring store in Naperville, Il and quickly expanded to include many flooring options as they’ve grown over the years.
With an incredible web presence built for tile and hardwood flooring, Great Western Flooring is now ready to grow their carpet business in an extremely aggressive vertical as well as the competitive market in the big city of Chicago.
As with the previous strategies WSI has implemented, our first goal is to provide quality content that educated the consumer about the types of carpet available to them.
After doing extensive buyer behavior research, we’ve implemented a group of pages to drive traffic to the site:
With a large data base of existing clients as well as having an excellent conversion rate from the site, GWF has discovered the need for a CRM. They will be executing the use of SharpSpring marketing automation CRM and phase into a full inbound strategy in the coming months.
Marketing automation has grown to epic proportions over the last 5 years. Its value presents itself by taking the sales nurturing to an automated process. Basing content delivered on lead behavior and interests.
Once implemented, Great Western Flooring will be able to take semi-warm leads, nurture them with content that solves their issues, or educates them about the lead’s pain points, keep in contact with them with minimal effort and close the sale.