Great Point Capital, LLC is a proprietary trading firm headquartered in Chicago, Il with an additional location in Austin, Tx. While they provide office space to daytraders in both locations, they set a goal of recruiting more individuals for remote trading around the country.
Providing cutting edge trading software, traders can access tools to conduct quantitative trading from anywhere in the world. However, Great Point was having difficulty identifying a way to promote themselves to these types of traders through traditional means. So they sought the help of WSI for both a site redesign and an SEO strategy that would help generate leads for this very specific buyer persona.
After meeting with the client, gathering information about what they do, who they want to attract and what kind of “feel” they wanted for their website redesign, we set to work developing a comprehensive website.
Through extensive keyword research a site structure was developed that is not only user friendly, but also provides the thick, rich content that Google covets for its searchers.
We suggested adding pages that would explain to their “buyers”
- What they are at the core- A Prop Trading Firm
- Who they were looking to reach- Proprietary Traders
- Services they offered, that others firms did not- Stock Loans, Risk Management, Automated Stock trading
Being in the financial industry, Great Point Capital is governed by strict FCC compliance and FINRA regulations. The website and the content had to be precise and include certain elements to satisfy all the rules and regulations that come with this type of industry. We delivered a great mobile first site that has already started to help with lead generation.