In this post, WSI IC, Lisa Kilrea, discusses the recent COVID-19 pandemic and some of the far-reaching impacts that it’s having on businesses across the US, in addition to highlighting how your company can continue generating leads and new business even during these uncertain times.
The COVID-19 Effect on Business
The global pandemic has hit the manufacturing sector exceptionally hard due to the enormous disruption that has occurred to supply chains. Partial and complete closure of factories and plants has drastically impacted business both here, and globally. As a ripple effect, many shops and businesses have struggled to keep up with consumer demands, and many brick-and-mortar stores have been forced to shut their doors. The growing need and use of e-commerce, online, and remote operations have shifted into overdrive. As an example, there has been an explosion of digital and online ordering; a direct result of consumers being unable to visit physical stores.
But this doesn’t mean that there still aren’t important business opportunities to be had. With major conferences and trade shows being canceled as a response to COVID-19, 42% of B2B trade show budgets will now be used for digital advertising or content creation. A little innovative thinking and change in expectations can ensure that your company still prospers and keeps clients happy. Lisa Kilrea will highlight more opportunities like these in our FREE webinar and provide in-depth insight into how to generate leads during the pandemic.
Generating Leads & Business During the COVID-19 Pandemic
- What is a global pandemic?
According to the World Health Organization, “a pandemic is a global outbreak” of disease or illness.
- What impact is it having around businesses in the U.S.?
Many businesses have shut their doors in the U.S. or have drastically reduced their operations. However, the extent of the damage to the business sector varies from state to state. In our upcoming webinar, you’ll learn how to deal with such uncertainties and come out ahead.
- Effect on B2B Businesses
Companies that offer business-to-business (B2B) services might be wondering precisely how a global pandemic affects them; what does this mean for the bottom line? According to recent studies, consumers are more concerned than ever about how the pandemic will affect the economy; this, in turn, has made some buyers worry about a possible recession.
However, in terms of B2B software, spending is way up, giving stakeholders a chance to potentially generate big returns with the right investment. Our webinar will dive into all of these details and more, giving you insight into how B2B businesses can stay afloat until things level out and return to normal.
- How Should You Be Communicating with Customers?
The customer always comes first, especially during a pandemic. It’s important to let your clients know that your company is doing all it can to keep them satisfied, while also doing its very best to ensure employees are safe and quality control doesn’t suffer.
- What Opportunities Does this Present?
Business doesn’t need to grind to a halt simply, you just need to be a bit creative. Consider expanding your offerings online or implementing e-Commerce solutions to keep up with the competition. Learn more in our upcoming webinar.
Stay Competitive and Generate Qualified Leads and Returns!
In addition to the points mentioned above, this webinar will also provide you with tips to develop a working marketing budget during these troubling times and offer key insight into the best tactics to generate returns, like developing targeted email, social media, and content marketing campaigns. Lisa Kilrea will be available afterward to answer your questions and make certain you leave with a clearly defined game plan for success.
Sign up for our FREE webinar today!