Nohr’s RV Center, a family owned RV center in Tracy, California, recently partnered with WSI to increase traffic to their website. Nohr’s is currently run by the third generation of the family that started the business in 1963. They sell both new and used RVs in a variety of sizes, in addition to offering service and maintenance for RVs. Nohr’s also buys used RV’s as well as taking them in on consignment.
Owner Shanw Nohr has aggressive goals for growth over the next several years and WSI was brought in to optimize their website through keyword research and paid per click campaigns. These strategies will improve their performance through Google organic search and Google paid search.
The core focus of these campaigns will be:
Motorhomes – http://www.nohrsrv.com/motorhomes-for-sale-tracy-livermore-santa-cruz-ca–xallinventory?vt=motorhome
Teardrop Trailers – http://www.nohrsrv.com/teardrop-trailers-for-sale-tracy-livermore-santa-cruz-ca–xallinventory?vc=teardrop
Travel Trailers – http://www.nohrsrv.com/travel-trailers-for-sale-tracy-livermore-santa-cruz-ca–xallinventory?ac=travel trailer|travel trailer – lite
Fifth Wheels – http://www.nohrsrv.com/fifth-wheels-for-sale-tracy-livermore-santa-cruz-ca–xallinventory?vc=fifth wheel
In addition to the onsite optimization, WSI has implemented an offsite digital marketing strategy as well. This includes creating new blogs and unique content on WordPress, Blogger, and Tumblr.
Implementation is already well underway and is playing a significant role in moving current RV inventory.
This post originally appeared: https://wsiconnect.com/blog/family-owned-rv-center-partners-wsi-website-optimization/