Country Greenery, a Cape May County New Jersey full service landscape-Garden Center has engaged WSI Digital Marketing to build a new website, and create content to improve online awareness, promote their specialty services—pottery design, container gardening, and, landscape design.
The goal of the engagement is to boost online visitations, establish a platform for lead generation, and, enhance brand image.
WSI designed the new website, www.countrygreenerycapemay.com , and optimized 7 pages for the initial launch in October, 2017. Keyword research was conducted to determine the search behavior in the Cape May county and surrounding areas, including the Philadelphia suburban market for garden center and landscape services. It was determined to include “cape may” in the root domain, as Cape May is a key search term for southern New Jersey.
Below are some examples pages from the initial optimization:
custom services container gardening
custom services landscape design supplies
Since the new website was launched after the key summer season for this business, the client is gearing up for spring 2018 to fully evaluate the impact of their new online presence. Analytics will be charted using 2018 as the baseline for comparison and improvement.
Off-page optimization has been completed with Facebook, and, Google + will be added. The off-page optimization plan includes ongoing content creation and syndication monthly. This will include blogs, directory listings, and social media posts all designed to build links and social focus around keywords per above.
The blogs will be syndicated to Tumblr, WordPress, and Blogger.
About Country Greenery:
Country Greenery Garden Center is a family owned and operated garden center/landscape design business since 1985 in Cape May County, New Jersey. The Parker family—Mike, Gloria, Karin and Alicia are all active participants in the day-to-day operation of the business.
Due to the rapid expansion of the floral design business, the family recently opened a new facility to handle the volume. That business is called blooms.
WSI has also been engaged to build a new site for blooms, which will launch before the end of 2017.
This post originally appeared: https://www.drivenbywsi.com/country-greenery-engages-wsi-for-web-developmment/