Blog Category: Landing Pages

As you dive into the world of digital marketing, SEO, and paid search advertising, you’ll likely encounter a whole new vocabulary and set of concepts. If you haven’t already, you’re bound to have questions about how landing pages fit into your digital marketing strategy. Developing a landing page sounds like a simple task, and it can be, …

As a marketer, it’s often tempting to base your marketing decisions off of your initial “gut feeling”. More often than not, those who solely rely on their intuition to predict what will make people click and convert will fall short. In return, this may lead to detrimental results for your marketing campaigns. Rather than trying …