4.4 billion – that’s how many blog posts were written today. So how do you and your company stand out in this sea of blog posts? Having a video marketing strategy has become necessary to enhance your marketing campaign efforts. Whether it’s creating awareness or generating more leads, the combination of video and marketing is …
Does the mere thought of putting together a list of potential blog topics send you over the edge? If so, you’re not alone. Content has overwhelmed the digital world, so it’s harder to produce something unique. No matter what industry you’re in, you’ll find content in every corner of he Internet, so figuring out how …
The global pandemic has hit the manufacturing sector exceptionally hard due to the enormous disruption that has occurred to supply chains. Partial and complete closure of factories and plants has drastically impacted business both in the US and globally. But this doesn’t mean that there still aren’t important opportunities to not only recover but increase …
Lately you might have heard or read a lot of marketing chatter about some dude named Bert. And while I would love to regale you with a tale about a quirky, yet lovable gentleman from the South, I can’t. This particular Bert is actually Google’s BERT – their recently released search algorithm that appears to have some …
Last time I jumped on here, we looked at what a realistic social media team of today should be comprised of. To recap, it is not a good idea to stick an entire social media strategy on one junior Marketing Coordinator. Not unless you want your social strategy to accomplish the bare minimum, hinder your ROI, while ultimately …
Pretty much anyone and everyone who has spent time building a social presence online for a brand knows this one truth: It. Is. TOUGH. It’s so much more than the daily tweet announcing your latest product launch. Those were the olden times of the social media world. These days, businesses – both small operations and large enterprises – require time and …
A marketing funnel is made up of different stages and it breaks down the customer journey from the awareness stage to the purchasing stage. According to Sprout Social, a marketing funnel lets you know what your company must do to influence consumers at certain stages to drive sales, and increase brand loyalty/awareness. Why is creating an effective …
WSI is proud to announce that we have been crowned the Top Agency by the Web Marketing Association. The Top Agency Award recognizes the consistently outstanding development going on at interactive firms. WSI outranked its global competition and won the most WebAwards in this year’s WMA WebAward competition. Overall WSI won 15 awards in the …
The role of the customer is changing. Nowadays, customers hold higher expectations for the companies and brands they support and work with, especially due to the amount of easily accessible information and data out there. Everyday consumers are also making an effort to support purpose-driven brands, which plays a significant role in affecting their consumer …
Do you ever feel unsure about what content to create and share? Do you find it hard to keep a constant stream of ideas flowing? It can get difficult and exhausting when you constantly have to think about new content that your audience craves. Do not fret, we’ve all been there! There will come a …
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