The year is 2050, and content is still king…. Just kidding! The year is, of course, 2022 – the year in which we predicted that content would remain king. And jokes aside, we’re fine letting the opening line of this post serve as an even loftier prediction: that when it’s actually really 2050, we’re still going to be …
Google works hard to make finding information easier for users. And occasionally, the search engine updates its tools as a way to improve the search engine results page (SERP). The updates to the search engine are meant to help users—however, creators often find the Google updates frustrating, as they have to change their methods to …
The year is 2022, and there are an endless number of things vying for our attention. Texts or instant messages. Social media scrolling. Work emails and Slack pings. The stock market. NFTs. The news. Netflix. And then there is spending actual quality time with your family and friends, of course. These days, everybody has a lot going …
As you dive into the world of digital marketing, SEO, and paid search advertising, you’ll likely encounter a whole new vocabulary and set of concepts. If you haven’t already, you’re bound to have questions about how landing pages fit into your digital marketing strategy. Developing a landing page sounds like a simple task, and it can be, …
Editor’s Note: Originally published in 2021, this blog was updated and additional content was added in June 2022. Whether you run an online or brick-and-mortar business, you need a digital marketing strategy. Without one, you’re giving up on converting anyone who shops or looks for products or services online. Keep reading to learn how to …
It is undeniable that On-SERP SEO is a crucial part of any digital marketing strategy. In 2022 and beyond, digital marketers, and companies that embrace digital marketing strategies, need to be well versed in changing what they care about. Oh, and caring about many things at once comes standard with living in the digital world. …
With all the clutter and distraction of the digital world, getting the attention of your audience is an increasingly difficult task. Content, video and social media marketing are all worthy digital tactics – but they have one thing in common: they take time to deliver their value to audiences and don’t generate quick sales. Properly …
This will be the seventh year in a row we have written this post, so at this point, it’s become a tradition. Our WSI family looks forward to it, and we hope all of you out there—our readers, partners and clients—look forward to it, too. We hope everybody who comes across this post as we …
As a business owner, you want to see as many people as possible experience your product or service. While having an excellent product or service is essential, that in itself won’t take you far if no one is interested in it or willing to pay for it. The growth of your business and sales depends …
Editor’s Note: This post was originally published in December 2018 and has been updated with additional content on June 2021. As you gear up for the new year, now is the perfect time to take a look at ways you can improve your content marketing strategy. Are you looking for ways to take your business’ …
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