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How To Use Video Marketing To Increase Engagement With Blog Posts

Editor’s Note: This post was originally published in December 2018 and has been updated with additional content on June 2021. As you gear up for the new year, now is the perfect time to take a look at ways you can improve your content marketing strategy. Are you looking for ways to take your business’ …

Post-COVID Digital Trends that are Here to Stay

The COVID-19 pandemic forced many businesses, marketers, and customers to rethink how they communicate, interact and do business. Companies all over the world have had to adapt to an ever-changing and unprecedented business environment. Many organizations have adopted new practices and strategies to stay afloat amidst these difficult times and stay in line with lockdowns, …

RECAP: Steps to Attracting More Qualified Leads Online

For the last 25+ years, WSI has helped 100,000 businesses navigate the complexity of digital marketing. Attracting more qualified leads online is just one of the topics we have covered in webinars intended to educate and share best practices on aspects of digital marketing. Managing director at an Atlanta-based WSI Agency, Gerardo Kerik draws on his years of experience …

The Power of Conversion Rate Optimization

In this day and age, having an online presence is more important than ever, especially for businesses. Connecting with your target audience, whether they are clients, potential customers, fanbases, or followers, is vital for a continued and loyal relationship. Of course, it is always harder to connect with someone over the internet where you can’t …

Answers to Your Frequently Asked Email Marketing Questions

As the world’s largest and most experienced digital marketing agency network, WSI knows a thing or two about email marketing. In this blog post, we answer the most frequently asked questions by business owners about email marketing. Let’s get started! How do I ensure my email marketing subscription list is legal? Before charging head-first into the …

How to Make It Easier for Your Local Customers to Find You Online

Local search is a hot topic at WSI agencies around the globe. Consistently a WSI Top 25 Revenue Earner and Top Gun since joining in 2004, Alison Lindemann leverages her decades of traditional and digital marketing experience in her Los Angeles agency. She also authored the Lead Nurturing chapter in our Digital Minds book. Alison …

Achieving Excellence in eCommerce

Editor’s Note: This post was originally published in March 2016 and has been updated with additional content on May 2021. What was initially a secondary option for businesses to push extra product, eCommerce has disrupted traditional retail and taken over as the primary option for many shoppers. And as consumers continue to show brands love …

How to Create the Perfect Digital Marketing Strategy for Your Business

Whether you run an online or brick-and-mortar business, you need a digital marketing strategy. Without one, you’re giving up on converting anyone who shops or looks for products or services online. Keep reading to learn how you can create the right digital marketing strategy for your business. Know Your Ideal Customer Before you can create …

Succeeding in the New Normal with LinkedIn

WSI recently hosted a webinar sharing tips for strengthening your network and brand with digital marketing on LinkedIn. Gunnar Hood, a WSI consultant in Oklahoma City and author of our eBook specifically about LinkedIn, shared his experience as an expert with B2B and professional service companies. You can catch up on the recording here. Business …

Why the Customer Experience You Deliver is Vital in A Digital World

Businesses, whether online via eCommerce or in physical space, are always facing human beings. People are who we are selling to, who we are delivering products to, and who we are providing service to. The human element of business has always made developing relationships with customers essential, just as real estate agents have always made …