WSI, the world’s largest internet marketing company, announces it has partnered with Dennis Calo, Esq., one of the most prominent and respected criminal and civil trial attorneys in Bergen County, New Jersey.

Consistently named to the Best of Bergen Lawyers, Dennis Calo is a recognized expert in applying forensic scientific techniques in investigations and the court room. Mr. Calo was formerly a Bergen County prosecutor who led the homicide division for 10 years and he now brings that expertise and those relationships in the judicial system to bear squarely on your defense.

Dennis Calo serves the greater Bergen County NJ area providing a full range of criminal defense services from his River Edge office, including:

WSI Local Marketing Program

WSI consulted on the design and development of Mr. Calo’s brand new website (criminaldefense-nj.com) and designed a locally targeted SEO program.  The program is designed to build name recognition for Calo and awareness to his full range of criminal defense services. Search term keywords were identified and a fully custom marketing program and custom content were conceived. The WSI team then expertly weaved these concepts into the visual and structural redesign of the website and created online brand properties.

Through its elite local program, WSI customized a content strategy for Dennis Calo through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WSI conducted an in-depth keyword study in order to better understand how future clients might search for terms related to criminal defense. These key search terms were then mapped into a strategic hierarchy for the website and a series of technical and content specifications.  WSI’s Local SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including Tumblr, WordPress, and Weebly in addition to several other WSI exclusive media and content distribution hubs.

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For further details on WSI’s capabilities and strategies around SEO, SEM, Paid Search, and online marketing opportunities in general, please contact us for a free marketing analysis and consultation.